My career began in marketing communications and has led me to roles in digital media, agency management and as an entrepreneur and technology co-founder for the last decade.

I have navigated the challenges of building and scaling businesses, harnessing valuable experience from embracing resilience, identifying opportunities and crafting transformative solutions.

As an executive, I have led cross-functional teams, fostering a collaborative work environment while optimizing operational efficiencies and delivering sustainable results along the way.